What is The Shame of Life?

A game that gets players to answer a series of absurd questions, designed to lower inhibitions, make great conversations and ultimately beat the shame of life.

CUSTOMER REVIEWS

Ace!!!

5.0 rating
November 28, 2020

Took the cards on a socially distanced walk with friends. Played wank word bingo, if your word was spoken you had to read a card. The miles flew by and the laughter was good for the soul.

Sara

Makes a fun drinking game

5.0 rating
November 22, 2020

A good laugh and playable over FaceTime!
The more drunk we got the funnier things got!

Lynsey Lou

Great housemate fun

4.0 rating
November 22, 2020

I live with 5 other housemates so I bought this game as a Lockdown 2 treat for our takeaway nights. We had great fun playing it and learned a lot of weird things about each other.

Shiraz

Amazeballs

5.0 rating
November 21, 2020

Absolutely love it. My family finally has its zombie apocalypse plan in place due to this game 😁

Evsy

Very Funny Could be Dangerous

5.0 rating
November 20, 2020

Beautifully presented cards. Haven’t played yet but questions are very funny though can think of a few friends I’ll have to be careful with what my answers will be but that’s what makes it fun.

Shauna

Cracking service

5.0 rating
November 18, 2020

Bought x3 for Xmas gifts – the website buying process and delivery are easy peasy. Good vibe about this business too x

Julieeeeeeee

Laughs & gasps aplenty

5.0 rating
November 18, 2020

Played with family for the first time during lockdown, planned on a quick game to try it out and ended up playing for hours. Belly laughs all round!

Sarah

The game of Christmas 2020

5.0 rating
November 16, 2020

Let’s be honest, 2020 has been pretty shit!! What better way to play a great game to cheer ourselves up, than to find one you can play at an appropriate distance!! It’s beautifully packaged, made very well and filled with some VERY random topics!! This will be our Christmas afternoon game, can’t wait to see how weird it will end up!! Well done for helping to end this year on a high note!!

Sharon

Fabulous

5.0 rating
November 15, 2020

Haven’t played yet…saving it for Christmas….but we’ve had a peak and can’t bloody wait.
Delivery was excellent, packaging is fantastic!

Lisa Armstrong

Mate loves it

5.0 rating
November 13, 2020

me and my friend always looking for unique gifts for each others birthdays and we enjoy doing group game nights, shame of life and school days booster pack proved to be a good choice and we had a good evening playing

Victoria

What a laugh!!

5.0 rating
November 12, 2020

If you want to cry with laughter and judge your friends and family then this is the game for you!

Debs

Laugh in lockdown

5.0 rating
November 6, 2020

I thought it looked like fun so I bought one for my daughter in New Zealand…..just hope they have the same sense of humour!

Jo

Tears of laughter

5.0 rating
November 6, 2020

Seriously. How do you come up with these questions. Just asking them had us roaring and when people tried to validate their answers bedlam erupted. Loved it – keep up the good work guys

Linda

Awesome

5.0 rating
November 3, 2020

It’s just one of those games that just makes you go Oh My God ! And then you burst out laughing

Andre

Great Service

5.0 rating
October 30, 2020

I have bought this as a gift for my son for Christmas, so I can’t say what the game is like.
I was impressed by the ease of ordering and swift delivery though 🙂

A Bloxwich

Great expansion packs

5.0 rating
October 10, 2020

Great additional expansion packs with great themes. Bought all of them so far. Would love for users to be able to pick the theme of the next pack.

Phill McClelland

Awesome!!

5.0 rating
October 8, 2020

Such a great game, particularly for reeeeally getting to know your new housemates…

Harriet

Christmas presents

5.0 rating
October 8, 2020

I bought 2 sets, with an extension pack each, for my sons (18 and 20) for Christmas. Delivery was fast, they are well presented. I bought early because I was worried that they would sell out in the run up to Christmas (they look huge fun)

Kathryn5

Great conversations

5.0 rating
October 7, 2020

Weird and wonderful conversations on our girls nights. We even take them to the pub. We just can not stop laughing when we play. Every time there is a new set, I’ve ordered it ?
Thank you guys X

Chelle

A game for wrongun’s

5.0 rating
October 7, 2020

I am wrong. My friends are wrong. We now have a channel to openly discuss our wrongness and compete to be most wrong. This makes us happy.

Nick

The People Behind the Game

The Shame of Life was created by a soon-to-be-wed couple, Gareth Breeze and Emily D’Andrea. Emily, a graphic designer, and Gareth, an ecommerce professional and writer, pooled their skills to build the game from the ground-up outside of their day jobs, in their little kitchen in Moss Side, Manchester.

Why Make The game?

Every minute someone, somewhere is second guessing what they’re about to say. We’re all guilty of it: worrying it’s too weird, too dumb, too dark, or any of a thousand things that will shame us into silence. Gareth, who suffers from OCD, spent a large part of his life doing just that, until he met Emily and together they created a game to celebrate the weird, dumb and dark we all have inside.

How the Brand Developed

The Science of Shame

Using a combination of live play tests and surveys, Gareth and Emily built up a bank of shame-invoking questions. You might not think it, but behind every ridiculous question, there’s a cocktail of spreadsheet formulas, API connections and pivot tables. 

Socialising Shame

In January of 2018, they took the concept to the public, ahead of a spring Kickstarter launch. The questions, often photographed on oversized cards and held around Manchester, received a huge response by Facebook users. Over the months hundreds of people came to their page every week, to debate topics like what would be the most inappropriate movie to remake as a porno. 

Crowdfunding Shame

By the time of the Kickstarter, they had amassed thousands of Facebook followers and mailing list subscribers. The fans of the game fled to Kickstarter the moment it was launched and met the £3,000 fundraising target within 8 hours, trebling to £10,000 worth of pre-orders by the end of the campaign.

FUN FACT: Not only did the science of shame provide a better understanding of shame, but it also gave them the high honour of being the first people to ever use the phrases ‘VLOOKUP’ and ‘classiest tattoo for a baby’ in the same sentence. 

MEDIA GALLERY

BEHIND THE SCENES

CONTACT

For higher resolution images, more information or review requests, contact The Shame of Life media team at [email protected]

The Shame of Life logo text